<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.mehdibouhassoune.com/articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-27</lastmod>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/articles/friends-brands-complaints</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/c8c71c1d-e9a1-4e2e-94a4-e37e67a4a4db/Your+%245+%2811%29.jpg</image:loc>
      <image:title>Articles - You won't share your opinion with brands you dislike - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/cdf25fc3-5789-4e1b-97b2-7881ebbb88ad/unnamed+%281%29.png</image:loc>
      <image:title>Articles - You won't share your opinion with brands you dislike - Make it stand out</image:title>
      <image:caption>(Figure 2,Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands Author(s): Chris Hydock, Zoey Chen and Kurt Carlson Source: Journal of Marketing, November 2020, Vol. 84, No. 6 (November 2020), pp. 95-112)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/articles/your-money-is-more-valuable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/c9a42ffe-634f-4be4-afd1-cf143a03a7e7/Your+%245+%288%29.jpg</image:loc>
      <image:title>Articles - You believe your money is more valuable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/32f79582-d94e-4e11-a36d-18f80dd00bfb/unnamed.png</image:loc>
      <image:title>Articles - You believe your money is more valuable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/articles/crush-and-sensory-stimuli</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/d81ed1f2-a753-41cb-b9dc-880e266ee92b/Your+%245.jpg</image:loc>
      <image:title>Articles - You crush pushes you to seek stronger flavors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/3d272e4d-266b-4bb8-ae67-6c3f7f27437e/Image+%2813%29.png</image:loc>
      <image:title>Articles - You crush pushes you to seek stronger flavors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/articles/the-four-selves-framework-by-mehdi-bouhassoune</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/d5093816-1b65-4d16-9057-354d261d41aa/Blue+Modern+Minimalist+Simple+Article+LinkedIn+Sponsored+Content+%281%29.jpg</image:loc>
      <image:title>Articles - The Four Selves Consumer Framework - Make it stand out</image:title>
      <image:caption>[The Four Selves Framework, by Mehdi Bouhassoune]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/cecfb1fb-ee0c-4d62-9356-738efc891efd/IMG_9018.jpeg</image:loc>
      <image:title>Articles - The Four Selves Consumer Framework - Make it stand out</image:title>
      <image:caption>[Mehdi presenting the Four Selves Framework at DSM-Firmenich, the world's largest privately-owned fragrance and taste company]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/86f99c66-422e-4dc7-88c8-e13457407cdc/IMG_9268.jpeg</image:loc>
      <image:title>Articles - The Four Selves Consumer Framework - Make it stand out</image:title>
      <image:caption>[Mehdi presenting the Four Selves Framework at Ogilvy, one of the largest advertising, marketing, and public relations agencies]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/0bff9e25-5658-403d-8ca3-a259fc221ee8/Blue+Modern+Minimalist+Simple+Article+LinkedIn+Sponsored+Content+%283%29.jpg</image:loc>
      <image:title>Articles - The Four Selves Consumer Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/1beb4421-f6f2-409d-a2cf-cc0c2c8813d1/image002.gif</image:loc>
      <image:title>Articles - The Four Selves Consumer Framework - Make it stand out</image:title>
      <image:caption>[Mehdi presenting the Four Selves Framework at Publicis, one of the 'Big Four' advertising companies in the world]</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/articles/it-takes-1000-hours-to-write-a-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/53a4482d-d545-4c26-a826-daeaa15c7508/1751877301194.jpeg</image:loc>
      <image:title>Articles - Finding 1,000 Hours to Write a Book - Make it stand out</image:title>
      <image:caption>Apps at the bottom of my iPhone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/44fb79af-5a8a-42f3-bc00-881edb077c70/1751877301559.png</image:loc>
      <image:title>Articles - Finding 1,000 Hours to Write a Book - Make it stand out</image:title>
      <image:caption>Log book from Strides.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/b1888d51-ce65-4ff5-b6cb-84edb3ab209c/1751877301245+%281%29.jpg</image:loc>
      <image:title>Articles - Finding 1,000 Hours to Write a Book - Make it stand out</image:title>
      <image:caption>Charts in Strides.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/articles/3-reasons-why-this-book-needed-to-be-written</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-06</lastmod>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/49c85cd1-5da3-45fc-9fad-121e255fa7eb/Mehdi+Bouhassoune%2C+sitting+cropped.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-13</lastmod>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/frameworks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/cd4e5efd-c4ec-4a01-bd61-77c38957945f/Untitled+design+%2838%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/1f81c0a2-2c07-4887-bbc6-8a62e32431dd/Copy+of+Add+a+subheading+%282%29.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/whydidyoubuythatdrink</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/31d94119-26c0-4104-a2b1-f1b02bbd0bcc/Why+Did+You+Buy+That+Drink+Cover.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/319b6928-b5c9-4c62-aa50-2be287fa9dad/596b1c6c-c7f1-4612-8bce-b07a10249700+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/25140483-453c-411a-bc37-c9ee2388bff9/Music+App+Instagram+Post.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/c6c5206a-4fa1-41e6-a4f0-604fe0977217/Untitled+design+%2818%29.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/8dadf9b7-d9f4-4e2f-b540-baf0d5d48171/My+Name+is+Mehdi+Bouhassoune.+I+help+marketers+leverage+science.+%283%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/ca038ea8-f09c-47af-8e3c-bbf88dc63888/Untitled+design+%2820%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/1ccfba9f-0b42-4df2-8de3-52461a1a90ac/Untitled+design+%2819%29.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>57898-02-17</lastmod>
  </url>
  <url>
    <loc>https://www.mehdibouhassoune.com/store/p/tol7wb98r2i84rbbhgeccpvr0hnn89</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6932519f3e11b76bf2ed275a/cd496326-504e-46ab-a5b0-c1fed18eea7f/Why+Did+You+Buy+That+Drink+Cover.JPG</image:loc>
      <image:title>Store - Why Did You Buy That Drink Cover.JPG</image:title>
    </image:image>
  </url>
</urlset>

