Helping you work like a marketer,
think like a scientist.
As a marketer, you encounter three issues when trying to incorporate science into your work:
1/ No Depth
You come across studies in 20-second TikTok reels. They’re just scratching the surface.
# What you learn may be incomplete, misleading, or inapplicable.
2/ No Structure
The studies you do see have no context. You cannot know what other areas of science may say.
# What you learn may be controversial, siloed, or exploratory.
3/ No Timeline
You see behavioural science claims from the 1960s. You won’t know if they’ve been refuted.
# What you learn may be outdated, retracted, or challenged.
You need structured, up-to-date learning.
You need to go beyond the headlines.
No Depth?
You need a curriculum that covers the literature.
No Structure?
No Timeline?
You need to know what’s happening today.
This comes in the form of the Think Like A Scientist flagship workshop.
My workshop aren’t just about learning, they’re about thinking.
For nearly a decade, I have advised 100s of marketers and brands on data, research, thinking, biases, and other areas of decision-making.
The gap in this world is between marketers doing the work, and scientists doing the research.
My career prepared me to bridge them both.
I worked in market research, at YouGov and Euromonitor International. I was Global Learning and Development Manager, hold an Advanced Practitioner ILM-Accredited training accreditation, and pursued further L&D studies a graduate certification from SMU.
I understand marketers, and I know how to get my points across.
I also studied extensively. I spent time at the universities of Strasbourg, Birmingham, York, and LSE. I am the Penguin-published author of Why Did You Buy That Drink? a book globally recognised. I am also a guest lecturer at universities, most recently at NUS and ESSEC.
I spent time in academia, and I can decipher its learnings.
Book endorsed by
Rory Sutherland (Ogilvy)
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Pierre Chaudon (INSEAD)
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Jonah Berger (Wharton)
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Adam Alter (NYU)
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Rory Sutherland (Ogilvy) 〰️ Pierre Chaudon (INSEAD) 〰️ Jonah Berger (Wharton) 〰️ Adam Alter (NYU) 〰️
Ideas presented atPublicis
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Nudge
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Ogilvy
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DSM-Firmenich
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Publicis 〰️ Nudge 〰️ Ogilvy 〰️ DSM-Firmenich 〰️
Solution
Introduce your specific solution to solve your audience’s problem.
link… this is just about learning. we help you apply. why? because of unique background (positioning)
Pre-qualify
Use your customer avatar as a statement to talk about who is this service for and who is not for. To avoid waste of time to have a call for wrong people.
Rapport
Talk about your story, why you do this, your credibility etc. To build a certain degree of trust with your audience
Call to action
Tell them to take their next step to work with you, such as book a call or sign up.
Book Endorsed By
Dream it
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Dream it 〰️
Idea presented at
Dream it
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Dream it 〰️
Who am I
Algorithms change every day, humans don’t.
Science frameworks have the benefit of being based on humans. Human psychology and its triggers are much more stable than algorithms and tech platforms. Investing in them is for the long run.
And you shouldn’t need to take time off.
Marketers are navigating a rapidly evolving world, in technology and in science. Yet, the only path is often to pick one over the other: take time off to focus on an MBA, or stay in industry to stay top of tech changes.