You won't share your opinion with brands you dislike
We’re happy to complain about a brand to our friends, but when it comes to telling the brand? It’s a different story.
You believe your money is more valuable
Research shows that we value our money more than other people’s money.
You crush pushes you to seek stronger flavors
Research shows that when we have a crush on someone, we tend to buy products that have higher sensations: more flavors, spiciness, and other sensory stimuli.
The Four Selves Consumer Framework
Discover The Four Selves Framework by Mehdi Bouhassoune, a framework of consumer decision-making helping marketers leverage science.
Finding 1,000 Hours to Write a Book
At the National Library of Singapore, for an afternoon of writing (Feb '24).
