I have three main topics.

I appear on podcasts, present at events, comment about the state of marketing, and talk about my book.

Alternatively, I also talk about education, and have interviewed for Le Monde, The New York Times, and the European Commission.

Have we gone to far into technology and AI while forgetting about humans?
These talks aim to put the human back into marketing and focus on our very human, very quirky decision-making.
The Four Selves is a framework to map out consumer decision-making to science in an actionable way.
This framework highlights how our Present, Future, Internal, and External selves drive our decisions.
Science is great, but when used in marketing, there is much room for error.
How do we test our assumptions of consumers, and what happens when we get it wrong?