Length: 1 hour.
Goal: Provide you with a framework to judge and apply behavioural science in your business.
Audience: Anybody seeking to understand and influence consumers.

In this signature talk, we explore the foundational meanings behind purchases.

The Four Selves is an actionable framework to map out consumer decision-making to consumer science.

This proprietary framework highlights how our Present, Future, Internal, and External selves drive our decisions.

You can learn more by reading The Four Selves Consumer Framework article.

By the end of this talk, you’ll be able to use the basics of the Four Selves framework to explore decision-making in the brands you’re responsible for.

Length: 1 hour.
Goal: Empower marketers to review, question, and ultimately be able to pick their beliefs systems about human motivation and behaviour.
Audience: Marketers.

Being a marketer means having theories about human behavior and what moves it.

In this talk, I review the current influential beliefs and ideas at the back of marketers’ heads.

I put them to test against scientific reasoning and academic research.

By the end of this talk, you’ll have a view of the beliefs present in marketing, which ones you may associate with, and how to test them in your day-to-day work.

Length: 1 hour.
Goal: To provide you with a framework for when a decision can be investigated scientifically and when art is a better option.
Audience: Marketers, Product Managers, UX teams.

Do some people just get what consumers want through great gut feelings? Or is it possible to be a purely scientific marketer?

In this talk, I look at the relationship between art and science in marketing.

I review how great products were built amid two competing views: camp valuing research and the camp valuing their intuition.

By the end of this talk, you’ll know where you and your organisation stand, and whether you should add a little bit more art or science into your decision making.