Invite me to speak

Learn to work like a marketer, think like a scientist.

IDEAS PRESENTED AT

Publicis

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Ogilvy

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DSM-Firmenich

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ESSEC

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NUS

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Alliance Francaise

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Nudge

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Publicis • Ogilvy • DSM-Firmenich • ESSEC • NUS • Alliance Francaise • Nudge •

Delve into the meanings of purchases with my signature talks

  • Length: 1 hour.
    Goal: Provide you with a framework to judge and apply behavioural science in your business.
    Audience: Anybody seeking to understand and influence consumers.

    In this signature talk, we explore the foundational meanings behind purchases.

    The Four Selves is an actionable framework to map out consumer decision-making to consumer science.

    This proprietary framework highlights how our Present, Future, Internal, and External selves drive our decisions.

    You can learn more by reading The Four Selves Consumer Framework article.

    By the end of this talk, you’ll be able to use the basics of the Four Selves framework to explore decision-making in the brands you’re responsible for.

  • Length: 1 hour.
    Goal: Empower marketers to review, question, and ultimately be able to pick their beliefs systems about human motivation and behaviour.
    Audience: Marketers.

    Being a marketer means having theories about human behavior and what moves it.

    In this talk, I review the current influential beliefs and ideas at the back of marketers’ heads.

    I put them to test against scientific reasoning and academic research.

    By the end of this talk, you’ll have a view of the beliefs present in marketing, which ones you may associate with, and how to test them in your day-to-day work.

  • Length: 1 hour.
    Goal: To provide you with a framework for when a decision can be investigated scientifically and when art is a better option.
    Audience: Marketers, Product Managers, UX teams.

    Do some people just get what consumers want through great gut feelings? Or is it possible to be a purely scientific marketer?

    In this talk, I look at the relationship between art and science in marketing.

    I review how great products were built amid two competing views: camp valuing research and the camp valuing their intuition.

    By the end of this talk, you’ll know where you and your organisation stand, and whether you should add a little bit more art or science into your decision making.


My talks come with

  • Actionable frameworks marketers can use today

  • Cheat sheets

  • Tailored case studies

Contact me below
to schedule a talk

Very Short Bio

Mehdi Bouhassoune is a behavioural researcher, author and speaker helping marketers think like scientists. He is the Penguin-published author of Why Did You Buy That Drink? and has worked across London, Paris and Singapore.

Short Bio

Mehdi Bouhassoune is a behavioural researcher helping marketers think like scientists. He has worked at YouGov and Euromonitor International across London, Paris and Singapore. He is the Penguin-published author of Why Did You Buy That Drink?, a consumer science book endorsed by global experts from academia and industry. Mehdi has lectured at leading business schools such as ESSEC and NUS, spoken on podcasts including Nudge, and developed proprietary frameworks for applying behavioural science to marketing. His work bridges academia and industry, turning scientific research into practical ideas for marketers.

Long Bio

Mehdi Bouhassoune is a behavioural researcher helping marketers think like scientists. He has worked at YouGov and Euromonitor International across London, Paris and Singapore. Mehdi has been responsible for training hundreds of staff in market research as Global Learning & Development Manager and has advised hundreds of brands as a commercial leader in Europe and Asia.

He is the Penguin-published author of Why Did You Buy That Drink?, a consumer science book endorsed by Rory Sutherland (Ogilvy), Adam Alter (NYU), Jonah Berger (Wharton), Pierre Chaudon (INSEAD), and other global experts from academia and industry.

Mehdi has lectured at leading business schools such as ESSEC and NUS and has spoken on podcasts including the U.K.’s #1 marketing podcast, Nudge. He has developed proprietary frameworks working with academic researchers for applying behavioural science to marketing. His work bridges academia and industry, turning scientific research into practical ideas for marketers.

Can’t wait to hear me speak?
Visit the section below.

Nudge Podcast

The U.K.’s #1 Marketing Podcast featuring my book, Why Did You Buy That Drink?

Listen to it